Awesome article about the importance of signalling

I read this article explaining why it might be financially smart for poor people to buy designer. It’s very eye-opening about the persistence of physical appearance in judging and success.

http://talkingpointsmemo.com/cafe/why-do-poor-people-waste-money-on-luxury-goods

1 Comment (+add yours?)

  1. Natalie
    Nov 04, 2013 @ 12:56:56

    That completely reminds me of a law firm interview where the candidate showed up with a brightly colored backpack rather than a briefcase. I think it was a male, but it could have been female. I do know that the candidate was immediately off the list. I was shocked at how something so petty could torpedo a candidate’s chances.

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